Turning flops into success

The containers, made of cow manure, hold plantings. The business, which was started by Matthew Freund on his East Canaan farm 16 years ago, originally produced only small, odor-free pots for seedlings, but now it has expanded the size of the pots to accommodate expanding requests.

Freund’s daughter Amanda, the company’s marketing director, said the new offering, given the nickname “CowBuckets,” requires two pounds of dry-weight manure to create a container 17 inches in diameter with a volume exceeding seven gallons.

She said it opens up new outlets for the business, giving it the potential to enter the nursery market. Up to this point, the business focused on greenhouse growers and small-scale farmers, selling them containers for seedlings. The large pots can be used for growing trees and nursery shrubs.

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